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Challenge:
Reaching 33,000 households across a wide demographic, the magazine was content rich but lacked visual punch. My mandate was to hire the best people, and get out of the way. While many firms could have made the book more visually appealing, H&W stood out for their additional expertise in magazine production, and their passion for the ROM.
— Victoria Littler VP Communications, ROM
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Process:
The ROM’s publications need to echo the excitement, excellence and growth represented by both the crystal and the museum’s collections. The new magazine visually defines the museum’s contemporary aesthetic and offers a more efficient and elegant approach to layouts. In harnessing the wealth of content and directing it to particular audiences, each issue is now well-balanced with curatorial highlights, children’s pages, in-depth articles and supporter recognition.
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Outcome:
H&W are experts in deciphering magazine design—not only was reader response overwhelmingly positive, but we were soon nominated for a National Magazine Award. My favourite page is "Exhibit A"—H&W suggested using our back page to feature a particular artifact from the museum’s collections. They have since become the ROM’s agency of record, fine tuning our identity, establishing our graphic standards and creating a consistent family of publications.
— Victoria Littler VP Communications, ROM
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Scope of Work:
Strategy, magazine nameplate, magazine design and production
There is a sincere love by everyone at H&W for ROM magazine and their passion pushes the bar, making each issue better and better. — Victoria Littler VP Communications, ROM