Longevity is a matter of context. The average NHL career is merely 5 years.1 The average duration of marriages in Canada remains around 14 years.2 While there might not be statistical data to validate the claim, having a client relationship for 18 years feels like rarefied air.
I am often asked by designers and colleagues how it is that I love going into first meetings or pitch situations. I find designers experience a massive amount of anxiety on that first face-to-face — they self-impose pressure. I understand why.
Check out our recent design inspirations, and what’s happening in our studio.
How curiosity-based research is imperative in the development of thoughtful graphic design.
#curiosity #designprocess #creativity
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