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Longevity is a matter of context. The average NHL career is merely 5 years.¹ The average duration of marriages in Canada remains around 14 years.² While there might not be statistical data to validate the claim, having a client relationship for 18 years feels like rarefied air.

I am often asked by designers and colleagues how it is that I love going into first meetings or pitch situations. I find designers experience a massive amount of anxiety on that first face-to-face — they self-impose pressure. I understand why.