19 Dec 14

Signs of the Time

Applied Arts, December 2014

Mobile billboards and their all-uppercase, badly kerned, scratched plastic letters do have a place in the advertising world

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Quite an interesting and valiant attempt to unify all of the US governments digital platforms with a single type family. Based on Libre Franklin, Public Sans is designed to be a neutral multi-use sans serif that is functional across all platforms.
#publicsans #usgovernment #franklin #neutral #typefacedesign #typographic #type #typedesign #typographicdesign #book #typographic #typeface #graphicdesign #graphicdesigner #grotesque #studiolife #branding101 #designlife #customtype #design #gothic