Our Channel is where you can learn more about life at H&W – see what inspires us and encourages us to share our thoughts. It usually concerns the world of design, but not always. Channels work best when there’s a back and forth, so please feel free to jump in.
We had the honour last week of revealing to the world the new visual brand for @caseware. At a large event in in Toronto we presented this launch video created in partnership with @bythebooth. An evocative video that talks directly to Caseware’s solutions for its distributors and clients.
The colour palette is build around the logo’s coral and onyx and gives a robust set of shades as options. Layering in black and white visuals and hand drawn elements the underlying philosophy of these brand assets is to allow infinite customization within the grids parameters. We were excited to work with Pastiche Grotesque from @order.design.nyc Pastiche feels warm and inclusive as the lead face for the brand.
We were involved in a deep brand process involving over 400+ international interviews. Internal discovery with their brand advisory and executive leadership teams helped to build momentum and with unanimous approval from the board the new brand was introduced to the world at CWX, Caseware’s annual conference.#caseware #auditor #accounting #financial #branddesign #branding101 #visualbrand #designcommunity #designers #design #graphicdesign #illustration #torontodesign #designlife #studiolife #typography #typographic #canadadesign #torontodesign #branding #designer #graphicdesigndaily #graphicdesigncommunity (edited) (edited)
We had the honour last week of revealing to the world the new visual brand for @caseware. A logo of course is not a visual brand. The system that we have built is massively flexible. Structured around a scalable grid the system allows the various international partners using the system to customize their marketing materials for their regions.
We were excited to work with Pastiche Grotesque from @order.design.nyc Pastiche feels warm, inclusive and holds big impact as the lead face for the brand.
The colour palette is built around the logo’s coral and onyx and gives a robust set of shades as options. Layering in black and white visuals and hand drawn elements the underlying philosophy of these brand assets is to allow infinite customization within the grids parameters.
We were involved in a deep brand process involving over 400+ international interviews. Internal discovery with their brand advisory and executive leadership teams helped to build momentum and with unanimous approval from the board the new brand was introduced to the world at CWX, Caseware’s annual conference.
More to come…#caseware #auditor #accounting #financial #branddesign #branding101 #visualbrand #designcommunity #designers #design #graphicdesign #illustration #torontodesign #designlife #studiolife #typography #typographic #canadadesign #torontodesign #branding #designer #graphicdesigndaily #graphicdesigncommunity (edited)
We had the honour last week of revealing to the world the new visual brand for @caseware. The logomark, supported by a robust visual brand system, is a coupling of Caseware’s C and W. Together they create the vision of a mountain (a point of acroception, or the bird’s eye view) with the sun rising behind it. We then continued the curvature into the typography to create unity between the symbol and type.
We were involved in a deep brand process involving over 400+ international interviews. Internal discovery with their brand advisory and executive leadership teams helped to build momentum and with unanimous approval from the board the new brand was introduced to the world at CWX, Caseware’s annual conference.
More to come…#caseware #auditor #accounting #financial #branddesign #branding101 #visualbrand #designcommunity #designers #design #graphicdesign #illustration #torontodesign #designlife #studiolife #typography #typographic #canadadesign #torontodesign #branding #designer #graphicdesigndaily #graphicdesigncommunity
How amazing is this? @MargaretAtwood is interviewing George Orwell in @InqueMagazine designed by @MrMattWilley and edited by @Dan_Crowe. There are only 10 issues of Inque to come and the launch is going to be bananas!!! twitter.com/MargaretAtwood…
MAIL DROP!!! @westendphoenix’s Mimico issue arrived yesterday and it is, as usual, packed with good things. Who does’t love the broadsheet paper size. We are happy to support local news publications for sure. Excited to see @antoniolennert featured from @surfthegreats. It was fun working with @jalanimorgan the WEP photo editor and a treat this summer to bump into their art director @aliciakow too.
#westendphoenix #newspaper #localnews #torontowest #westend #newspaperdesign #torontonews #fishandchips #mimico #baseballlife #baseball #greatlakesurfing #surfthegreats #newspapers #petofthemonth #graphicdesign #illustration #torontoillustrator #weloveprint #printisnotdead #designlife
Now working at 1/2 capacity!!! One of the main things that we forgot I think is that we can get a lot more done and quicker when you have people around but also we kind of dig each other. Excited to be back with a few more of us.
#optimism #openingup #wfh #studiolife #studioculture #studio #logodesign #logo #branding #branding101 #visualidentity #graphicdesign #design #designlife #toronto #typography #torontodesign #strategic #strategy #architects #type #userinterface #creativity #collaboration #wordmark #socialdistancing
Meet the 2021 ULTRABOLD finalists! We are super excited to be one of this year’s sponsors...
The @rgdhub is proud to announce seven finalists for the ULTRABOLD Awards. This Awards Program celebrates Canadian designers 35 and under who are making an impact in their communities and beyond.
> Zoë Boudreau, Toronto⠀
> Jazmin Lihou, Toronto⠀
> Chris Reyes, Edmonton⠀
> Skylar Richard, Moncton⠀
> Henry Slaughter, Vancouver⠀
> Mel Sutjiadi RGD, Calgary⠀
> Claudia Yuen, Toronto
Swipe through to see their work!
We are excited to see the final winner will be announced at DesignReThinkers in November.#RGDAwards4d#DesignersOfInstagram #DesignCommunity #GraphicDesignerLife #DesignProcess #GraphicDesign #CanadianDesign #GraphicDesignCentral #EyeOnDesign #Branding #GraphicIndex #GraphicDesignDaily #DesignFeed #DesignAwards #DesignForGood
WE ARE BACK! KIND OF... We are slowly opening up the studio again. We are bringing our team in in phases. Dom, Liz, Andrew and Gord to start. Doors open, distanced seating and no in office meetings yet... it is good to see everyone not in a Zoom window.
#optimism #openingup #wfh #studiolife #studioculture #studio #logodesign #logo #branding #branding101 #visualidentity #graphicdesign #design #designlife #toronto #typography #torontodesign #strategic #strategy #architects #type #userinterface #creativity #collaboration #wordmark #socialdistancingTshirt by @vocaltype.co & @everpresshq
UCDA AWARDS!!! We have had the privilege to work closely with York University over the past 18 months. As with any institute of their size, we have been in conversations that range from innovation at the university, creation of a new campus, through to student enrolment. We helped create the school’s new installed brand platform that went on to affect York’s marketing and communications across all faculties and departments. It is exciting to announce that elements of this work have been honoured with awards by the University and College Designer’s Association @ucdapics, based in Tennessee. York’s brand platform and Economic Social Impact Report (digital and print versions), were both recognized by this prestigious organization.
#brandplatform #logodesign #logo #branding #branding101 #visualidentity #brandmanual #graphicstandards #graphicdesign #design #designlife #toronto #typography #torontodesign #strategic #strategy #york #yorkuniversity #type #userinterface #creativity #collaboration #greatclients
THINGS WE MISSED!!! We are (slowly) opening our studio. As we come back in we are finding the things we missed over the last 18 months. WE LOVE ARCHITECTURE!!! And have a deep fondness of brutalism too. One of our favourite books is @phaidonsnaps Atlas of Brutalist Architecture. Watch to see what else we are reminding ourselves of as we ease back to the space.
#studiolife #openingup #architecture #brutalistarchitecture #brutalism #architect #logodesign #logo #branding #branding101 #visualidentity #graphicdesign #design #designlife #toronto #typography #torontodesign #strategic #strategy #architects #type #userinterface #creativity #collaboration #wordmark
