Our Channel is where you can learn more about life at H&W – see what inspires us and encourages us to share our thoughts. It usually concerns the world of design, but not always. Channels work best when there’s a back and forth, so please feel free to jump in.
We went to @issuesmagshop . The team traveled over to Dundas West to hang out with @nickydearest in her AMAZING magazine shop. We got a pre-opening viewing and we were very exited to hear about the store and the contents. She is so passionate and knowledged... Needless to say many titles came back with us… So excited that Issues is in the world and part of the community.
#magazines #magazinestore #fieldtrip #editorialdesign #magazineshop #torontodesign #typography #creativedirector #designdirector #inspiration #pursuits #lifebalance #graphicdesign #designlife #team #quarantine #teamfamily #design #favourite #greatteam #designinspiration
At H&W we are definitely in love design. We are fired up by our community and our clients but, we all inspired by other pursuits too!!! We thought we would introduce you to some of the other things our team are involved in. This is Frances. She is a painter. Check out her work @francesmeifenchen.
#torontodesign #typography #painting #painter #abstract #abstractpainting #artist #designdirector #inspiration #pursuits #lifebalance #graphicdesign #designlife #team #quarantine #teamfamily #design #favourite #greatteam #designinspiration
LOOK. IT IS PEOPLE. IN CHECKS.
We are soooooo excited to be back together that we are coordinating our outfits!!! It’s Jenn, our Project Manager, Dom, our Creative Director and Frances, our Design Director.
#optimism #openingup #weareback #studiolife #studioculture #studio #logodesign #logo #branding #branding101 #visualidentity #graphicdesign #design #designlife #toronto #typography #torontodesign #strategic #strategy #architects #type #userinterface #creativity #collaboration #wordmark #socialdistancing
We had the immense pleasure to work with the @sheridanillustration program, which retains some of the top illustrators in the business as professors and program coordinators, to help them create a “growing” brand. We approached the project as two pieces: a visual brand for the program to start building a look and feel for their internal and external marketing, and an aligned visualization for their annual graduate show. In the past, the grad show, like a lot of their contemporaries, would create a new theme for each year. This does not help to build brand recognition. With Sheridan, we created “Drawn Together,” a consistent title that can be built on using the year. For example, Drawn Together ’22. The system uses a strong condensed typeface as its base component and only ever in black to highlight the illustration. An icon of a vertical pencil is added to the brand to act as a supporting metaphor. Illustration by @lali3bre
@sheridan_college #sheridanillustration #branddesign #branding101 #visualbrand #designcommunity #designers #design #graphicdesign #designlife #studiolife #typography #typographic #canadadesign #torontodesign #branding #designer #graphicdesigndaily #graphicdesigncommunity #greatclients
We had the honour last week of revealing to the world the new visual brand for @caseware. At a large event in in Toronto we presented this launch video created in partnership with @bythebooth. An evocative video that talks directly to Caseware’s solutions for its distributors and clients.
The colour palette is build around the logo’s coral and onyx and gives a robust set of shades as options. Layering in black and white visuals and hand drawn elements the underlying philosophy of these brand assets is to allow infinite customization within the grids parameters. We were excited to work with Pastiche Grotesque from @order.design.nyc Pastiche feels warm and inclusive as the lead face for the brand.
We were involved in a deep brand process involving over 400+ international interviews. Internal discovery with their brand advisory and executive leadership teams helped to build momentum and with unanimous approval from the board the new brand was introduced to the world at CWX, Caseware’s annual conference.#caseware #auditor #accounting #financial #branddesign #branding101 #visualbrand #designcommunity #designers #design #graphicdesign #illustration #torontodesign #designlife #studiolife #typography #typographic #canadadesign #torontodesign #branding #designer #graphicdesigndaily #graphicdesigncommunity (edited) (edited)
We had the honour last week of revealing to the world the new visual brand for @caseware. A logo of course is not a visual brand. The system that we have built is massively flexible. Structured around a scalable grid the system allows the various international partners using the system to customize their marketing materials for their regions.
We were excited to work with Pastiche Grotesque from @order.design.nyc Pastiche feels warm, inclusive and holds big impact as the lead face for the brand.
The colour palette is built around the logo’s coral and onyx and gives a robust set of shades as options. Layering in black and white visuals and hand drawn elements the underlying philosophy of these brand assets is to allow infinite customization within the grids parameters.
We were involved in a deep brand process involving over 400+ international interviews. Internal discovery with their brand advisory and executive leadership teams helped to build momentum and with unanimous approval from the board the new brand was introduced to the world at CWX, Caseware’s annual conference.
More to come…#caseware #auditor #accounting #financial #branddesign #branding101 #visualbrand #designcommunity #designers #design #graphicdesign #illustration #torontodesign #designlife #studiolife #typography #typographic #canadadesign #torontodesign #branding #designer #graphicdesigndaily #graphicdesigncommunity (edited)
We had the honour last week of revealing to the world the new visual brand for @caseware. The logomark, supported by a robust visual brand system, is a coupling of Caseware’s C and W. Together they create the vision of a mountain (a point of acroception, or the bird’s eye view) with the sun rising behind it. We then continued the curvature into the typography to create unity between the symbol and type.
We were involved in a deep brand process involving over 400+ international interviews. Internal discovery with their brand advisory and executive leadership teams helped to build momentum and with unanimous approval from the board the new brand was introduced to the world at CWX, Caseware’s annual conference.
More to come…#caseware #auditor #accounting #financial #branddesign #branding101 #visualbrand #designcommunity #designers #design #graphicdesign #illustration #torontodesign #designlife #studiolife #typography #typographic #canadadesign #torontodesign #branding #designer #graphicdesigndaily #graphicdesigncommunity
Now working at 1/2 capacity!!! One of the main things that we forgot I think is that we can get a lot more done and quicker when you have people around but also we kind of dig each other. Excited to be back with a few more of us.
#optimism #openingup #wfh #studiolife #studioculture #studio #logodesign #logo #branding #branding101 #visualidentity #graphicdesign #design #designlife #toronto #typography #torontodesign #strategic #strategy #architects #type #userinterface #creativity #collaboration #wordmark #socialdistancing
WE ARE BACK! KIND OF... We are slowly opening up the studio again. We are bringing our team in in phases. Dom, Liz, Andrew and Gord to start. Doors open, distanced seating and no in office meetings yet... it is good to see everyone not in a Zoom window.
#optimism #openingup #wfh #studiolife #studioculture #studio #logodesign #logo #branding #branding101 #visualidentity #graphicdesign #design #designlife #toronto #typography #torontodesign #strategic #strategy #architects #type #userinterface #creativity #collaboration #wordmark #socialdistancingTshirt by @vocaltype.co & @everpresshq
UCDA AWARDS!!! We have had the privilege to work closely with York University over the past 18 months. As with any institute of their size, we have been in conversations that range from innovation at the university, creation of a new campus, through to student enrolment. We helped create the school’s new installed brand platform that went on to affect York’s marketing and communications across all faculties and departments. It is exciting to announce that elements of this work have been honoured with awards by the University and College Designer’s Association @ucdapics, based in Tennessee. York’s brand platform and Economic Social Impact Report (digital and print versions), were both recognized by this prestigious organization.
#brandplatform #logodesign #logo #branding #branding101 #visualidentity #brandmanual #graphicstandards #graphicdesign #design #designlife #toronto #typography #torontodesign #strategic #strategy #york #yorkuniversity #type #userinterface #creativity #collaboration #greatclients
