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Toronto Zoo

Carefully considered changes help refresh this popular logo, keeping it current and approachable.

Scope of Work
Strategic development
Visual identity
Style guide
Promotional materials 
Secondary brands

Toronto_Zoo_Logo.png
truck_mockup_1.jpg
Brands_TorontoZoo_billboard.jpg
Brands_Toronto_Zoo_Guide_w_top_space.jpg

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Quite an interesting and valiant attempt to unify all of the US governments digital platforms with a single type family. Based on Libre Franklin, Public Sans is designed to be a neutral multi-use sans serif that is functional across all platforms.
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